Brand Guidelines
Fresh creative only. Reality TV has gotten too polished. In many cases, it’s stale. We’re doing something different here, with no in-game advantages. So, like our competitors, let’s be both interesting and authentic.
Fan the flames. This show sets out to do a number of things. One of those is building a fan base that lives and breathes Trainer Games. After all, one of them could become one of our next competitors.
Contents
02 Personality
03 Logo
04 Color
05 Typography
06 Art Direction
01 Personality
When writing on behalf of the Trainer Games brand, every piece of communication should reflect our overall brand strategy.
Our viewers are who fan the flames of this show. In our communications, we speak to them casually, tapping into the emotions evoked by each episode to stir interest and conversation.
Voice & Tone
Our Vision: Lorem ipsum
We set the stage for what our competitors are up against. Like our iFIT Trainer hosts, we aim to inspire viewers to chase their fitness goals with iFIT and the winner of each season.
Gritty
This reality show is a major physical and mental challenge. There’s no social game to win - only work ethic. We rally behind all of our competitors, but love the battle to earn the title of iFIT Trainer.
Dramatic
We want our viewers on the edge of their seats as athletes compete in dangerous, fast-paced challenges. In written communication, we dial up the drama.
Headline
Let the Trainer Games begin
When using this headline, it must always include “Trainer Games”.
Word choice
Our Vision: Lorem ipsum
When referring to each season’s cast, call them competitors. Avoid use of “contestant”.
What we call trainers
The host (Amanda), co-hosts (John Peel, Hannah Eden , and Ashley Paulson), and the winner of Trainer Games are iFIT Trainers. Use this capitalization in every instance. Avoid ifit, ifit trainer, instructors, coaches, etc.
02 Logo
Stacked Wordmark
Download Trainer Games logos
Clearspace
Incorrect Usage
Do not separate the words
Do not rotate or crop the logo
Do not skew the logo
Partnership Lockups
Download partner logos
03 Color
Our color palette is...
Our signature color, Electric Lemon, should be used...
Primary Palette
Electric Lemon
Hex: #EBFF0B
White
Hex: #000000
Black
Hex: #000000
Dark Green
Hex: #015047
Secondary Palette
Teal
Hex: #01323C
slate
Hex: #75797D
Tan
Hex: #BEB8A2
charcoal
Hex: #151B1B
04 Typography
Our typography system...
Neue Haas Grotesk Display Pro (Adobe font) Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec hendrerit malesuada imperdiet. Vivamus dictum dapibus urna, sed pharetra nibh pharetra sit amet. Pellentesque hendrerit diam id risus rhoncus, et tempor libero posuere. Curabitur nec lectus in leo condimentum laoreet a in sem.
Primary Typeface
Neue Haas Grotesk
Get font
Sizing
Paragraph Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec hendrerit malesuada imperdiet. Vivamus dictum dapibus urna, sed pharetra nibh pharetra sit amet. Pellentesque hendrerit diam id risus rhoncus, et tempor libero posuere. Curabitur nec lectus in leo condimentum laoreet a in sem.
Heading 3 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec hendrerit malesuada imperdiet. Vivamus dictum dapibus urna, sed pharetra nibh pharetra sit amet.
Heading 2 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec hendrerit malesuada imperdiet.
Heading 1 Lorem ipsum dolor sit amet
05 Art Direction
Trainer Games’ photography style...
Profile Pics
Focused, expressive, and full of motion. Heroic yet approachable portraits that showcase the trainers’ individuality, strength, and confidence. Can be captured mid-action, with natural light and environmental context.
Scenery pics
Epic and immersive landscapes that set the stage. These shots anchor each challenge to its unique location. Vibrant, wide, and cinematic, highlighting the natural beauty and scale of the environment.
in series pics
Dynamic, in-the-moment captures from the competition itself. Grit, teamwork, and energy. These are the visual heartbeat of the series. Real sweat, real stakes, real reactions.
iFIT trainer + host pics
Emotion-driven and human. Celebrate connection, encouragement, and celebration among trainers, hosts, and participants. These images balance athleticism with warmth. The why behind the challenge.
